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BWG

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THE BWG INNER CIRCLE · ACROSS INDIA

Worn Across India. Gathered in One Circle.

BWG is worn across India: featured by GQ India, and delivered free to every corner of the country. At its centre sits the Inner Circle, our first 500 patrons, who see everything we make before anyone else. The cities below are where the circle runs deepest. Join it, and this edition reaches you first.

New Delhi The Capital Chapter →
Mumbai The Coastal Chapter →
Bengaluru The Garden City Chapter →
Hyderabad The Deccan Chapter →
Jaipur The Pink City Chapter →
New Delhi
The Capital Chapter

New Delhi

The circle's largest chapter.

140 Inner Circle Members
Join Them
Mumbai
The Coastal Chapter

Mumbai

Dressed for a city that never pauses.

125 Inner Circle Members
Join Them
Bengaluru
The Garden City Chapter

Bengaluru

Understated, like the city itself.

95 Inner Circle Members
Join Them
Hyderabad
The Deccan Chapter

Hyderabad

Old-world taste, modern wardrobe.

70 Inner Circle Members
Join Them
Jaipur
The Pink City Chapter

Jaipur

A city that knows craft when it sees it.

70 Inner Circle Members
Join Them
THE FABRIC BEHIND THE EDITION

The Top 1%, Worn Against Your Skin

100% Merino Wool100% MERINO WOOL

100% Merino Wool

Merino fibres are far finer than ordinary wool, which is why they sit soft against bare skin instead of scratching. The fibre breathes, regulates temperature and resists odour on its own — warm when the evening turns, never heavy in a heated room. Knitted dense enough to keep black truly black and grey truly grey.

FINE-GAUGE KNIT · TEMPERATURE-REGULATING · NATURALLY ODOURRESISTANT
Discover Merino →
The 70/30 Merino-Cotton Blend70% MERINO · 30% COTTON

The 70/30 Merino-Cotton Blend

Merino's warmth and softness, steadied by cotton's structure. The cotton keeps the knit crisp and easy to live with; the merino keeps it breathable and light. Built for Indian winters — and the long in-between weeks before and after them.

TRANS-SEASONAL · SOFT HANDFEEL · HOLDS ITS SHAPE
Discover the Blend →

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THE BWG IDEA · MEN IN MONOCHROME

Black. White. Grey. Mastered.

At BWG, black, white and grey are not the absence of colour. They are the whole palette, and we have spent every collection perfecting them: a black that stays black, a white that stays bright, a grey with real depth. We cut them from the top 1% of the world's fibres and make fewer pieces, built to last. The Inner Circle Edition is that idea at its rarest. Alternative headings: Three Colours. Endless Character. / The Only Colours a Wardrobe Needs.

03 Colours. Nothing more.
250 Pieces. Never restocked.
01 Edition. Never repeated.